<img height="1" width="1" style="display:none;" alt="" src="https://analytics.twitter.com/i/adsct?txn_id=nxqwu&amp;p_id=Twitter&amp;tw_sale_amount=0&amp;tw_order_quantity=0"> <img height="1" width="1" style="display:none;" alt="" src="//t.co/i/adsct?txn_id=nxqwu&amp;p_id=Twitter&amp;tw_sale_amount=0&amp;tw_order_quantity=0"> <img height="1" width="1" style="display:none;" alt="" src="https://analytics.twitter.com/i/adsct?txn_id=nxqwt&amp;p_id=Twitter&amp;tw_sale_amount=0&amp;tw_order_quantity=0"> <img height="1" width="1" style="display:none;" alt="" src="//t.co/i/adsct?txn_id=nxqwt&amp;p_id=Twitter&amp;tw_sale_amount=0&amp;tw_order_quantity=0"> <img height="1" width="1" style="display:none;" alt="" src="https://analytics.twitter.com/i/adsct?txn_id=nxqwv&amp;p_id=Twitter&amp;tw_sale_amount=0&amp;tw_order_quantity=0"> <img height="1" width="1" style="display:none;" alt="" src="//t.co/i/adsct?txn_id=nxqwv&amp;p_id=Twitter&amp;tw_sale_amount=0&amp;tw_order_quantity=0"> <img height="1" width="1" style="display:none;" alt="" src="https://analytics.twitter.com/i/adsct?txn_id=nxqwi&amp;p_id=Twitter&amp;tw_sale_amount=0&amp;tw_order_quantity=0"> <img height="1" width="1" style="display:none;" alt="" src="//t.co/i/adsct?txn_id=nxqwi&amp;p_id=Twitter&amp;tw_sale_amount=0&amp;tw_order_quantity=0"> <img height="1" width="1" style="display:none;" alt="" src="https://analytics.twitter.com/i/adsct?txn_id=nyk2u&amp;p_id=Twitter&amp;tw_sale_amount=0&amp;tw_order_quantity=0"> <img height="1" width="1" style="display:none;" alt="" src="//t.co/i/adsct?txn_id=nyk2u&amp;p_id=Twitter&amp;tw_sale_amount=0&amp;tw_order_quantity=0">

Keep It Cool Santa Cruz

CityLogoWithTransparent BackgroundOtt_Ban_3

 Save energy and money in Santa Cruz

Keep It Cool is a simple campaign with a huge potential impact: it’s all about encouraging retailers to keep their front doors closed while the air conditioning or heat is running. Open doors are all too common in Santa Cruz, so the city has partnered with national nonprofit, Generation 180, and local advocacy group, Santa Cruz Climate Action Network, to Keep it Cool in Santa Cruz. Collectively we can make a difference in our community.

A small action—as simple as closing a door—can prevent waste and pollution and help spread the idea that energy is a resource that we should consume responsibly. The goal is communities that have cleaner air and are more Energy Aware.


Closed Door
Open Door

How it works

On hot days, take notice of retailers’ front doors and send us (Generation 180) store locations via Facebook Messenger
For stores with doors that are kept closed, Generation 180 will send them an affirmation for their energy-conscious behavior and place a pin on our campaign map
us map 300x300 v2-01
Every retailer that Generation 180 contacts will be invited to join our campaign. As retailers commit to keep their doors closed, we’ll recognize them on our map. The City of Santa Cruz will also promote participating retailers through social media and print ads.


  • Individuals
  • Retailers
  • Communities

The Keep It Cool campaign empowers people to encourage retailers on Main Streets all across America to close their doors to wasting energy.

Show your support (add the campaign's Twibbon to your FB/Twitter profile pic here) and help take the message of saving energy to Main Streets across America.




We encourage retailers to join us in promoting energy awareness, reducing waste and demonstrating these values to customers by adopting the policy of keeping doors closed.

We believe Keep It Cool is good for business, the community and the environment. 

Interested in learning more about the campaign? Email us at hello@generation180.org.

Want to join as a participating retailer? Click the signup below:



Generation 180 is teaming up with local governments and non-profit organizations—to create local co-branded Keep It Cool initiatives. We can work with you to create community-specific campaign webpages, such as Santa Cruz, promotional materials, and emails to local retailers.


For more information on Keep It Cool Santa Cruz, please reach out to climateaction@cityofsantacruz.com or visit Keep It Cool on Facebook to start dropping pins now!