Recent shifts in the energy landscape have been seismic. People are seeing energy differently now, and it’s changing everything: the way we power our homes, the cars we drive, and the products we buy. A cultural shift is underway, energy awareness has become a movement.
When we are Energy Aware, we know our collective choices as individuals can accelerate the transition to clean energy and a better, healthier, future. We see trends across society moving in the same direction. We have solutions and popular support, and we are making progress. The task is challenging, but we have every reason to be hopeful, confident, and determined.
For the first time, individuals now have access to clean energy choices that are proven, accessible, convenient, and save money. Whether it’s rooftop solar panels, LED light bulbs, or an electric vehicle, you can enjoy cost savings and live according to your values in a way that wasn’t possible until now. There's no sacrifice necessary. So now you can secure a safer future for your children, make yourself more self-reliant, and improve your local air quality—because it’s the economical thing to do.
To protect and sustain our planet and a future for ourselves and generations after us, we need to transition to clean energy as quickly as possible. And while this transition is already underway, most people are largely unaware of their tremendous, untapped potential to accelerate it.
In this country, individuals’ choices—including how we power our homes, our transportation, and what we consume—control over half of carbon emissions. Each of us can play a role in rapidly reducing emissions at a very large scale by wasting less energy and with new energy products that have better performance, are more convenient, and save money. A transition to 100% clean energy that might take fifty years could, aided by a real cultural shift, be accomplished in half that time.
That will make a world of difference.
Energy awareness has been around for decades. What’s new is the emergence of important social, economic, and technological trends that are changing energy in profound ways: we’re seeing unprecedented popular support for the transition away from fossil fuels, a power industry that’s being transformed by wind and solar, the world’s leading businesses buying clean energy, and the arrival of new, better choices for consumers like solar power and electric vehicles.
We’re at a tipping point, primed for a major acceleration of the energy transition, driven in large part by the collective economic force of everyday people that are Energy Aware. To quote Victor Hugo, “You can resist an invading army, but you cannot resist an idea whose time has come”.