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Keep It Cool logo

Sign Our Petition

Screen Shot 2018-09-10 at 10.07.52 AM

Tell stores to close their doors to wasting energy!

Every summer, stores across the country run the air conditioning and prop their doors open, allowing cold air to pour onto the sidewalk.

You can use your power as a consumer to make a difference! We can tell stores to stop wasting energy and generating more pollution.

Sign our petition to send a message to the National Retail Federation to tell their members to adopt closed door policies. We believe that our community stores should be responsible citizens that help to keep our air safe and clean for everyone.

Sign the petition


Closed Door
Open Door

Keep It Cool is a campaign that enables consumers to identify local stores that are either saving or wasting energy by propping open their doors while the A/C is running.

Why the big fuss?
A small action—as simple as closing a door—can not only prevent waste and pollution; it spreads the idea that energy is a resource that should be consumed responsibly.

You can be a part of crowd-solving this problem; read on to learn how.


Each store with an open door wastes 4,200 kWh of electricity over the summer
Generating 4,200 kWh of electricity releases significant pollution
This is the same amount of pollution released by a semi-truck driving from NY to Miami


On hot days, take notice of retailers’ front doors and send us (Generation 180) store locations via Facebook Messenger (read how to or watch a video)—either to recognize a store for keeping its door closed, or to flag a store that needs a friendly reminder to conserve energy.
For stores with doors that are kept closed, Generation 180 will send them an affirmation for their energy-conscious behavior and place a pin on our campaign map that promotes their location. We will reach out to remind retailers with their doors open to close their door to conserve energy.

Every retailer that Generation 180 contacts will be invited to join our campaign. As retailers commit to keep their doors closed, we’ll recognize them on our map.

Check the map periodically to watch the progress of the Keep It Cool project as it spreads across your community—and across the country.


  • Individuals
  • Retailers
  • Communities

The Keep It Cool campaign empowers people to encourage retailers on Main Streets all across America to close their doors to wasting energy.

Grab your phone and head to your favorite shopping area to spot stores with their doors open or closed. Then message us on Facebook and we'll take it from there!

Show your support (add the campaign's Twibbon to your FB/Twitter profile pic here) and help take the message of saving energy to Main Streets across America.




We encourage retailers to join us in promoting energy awareness, reducing waste and demonstrating these values to customers by adopting the policy of keeping doors closed.

We believe Keep It Cool is good for business, the community and the environment. 

Interested in learning more about the campaign? Email us at hello@generation180.org.

Want to join as a participating retailer? Click the signup below:



Generation 180 is teaming up with local governments and non-profit organizations—to create local co-branded Keep It Cool initiatives. We can work with you to create community-specific campaign webpages, such as Santa Cruz, promotional materials, and emails to local retailers.