Keep It Cool is a simple campaign by Generation 180 with a huge potential impact: it focuses on stopping the energy waste caused by storefront doors staying open while the A/C is running. Although already illegal in places like New York City, this behavior is common around the country, and collectively it adds up to enormous amounts of wasted electricity and associated pollution.
Generation 180 is a non-profit committed to advancing the transition to clean energy and supporting a cultural shift in energy awareness.
Why the big fuss?
A small action—as simple as closing a door—can not only prevent waste and pollution; it can spread the idea that energy is a resource that we should consume responsibly.
You can be a part of crowd-solving this problem; read on to learn how.
Every retailer that Generation 180 contacts will be invited to join our campaign. As retailers commit to
Check the map periodically to watch the progress of the Keep It Cool project as it spreads across your community—and across the country.
The Keep It Cool campaign empowers people to encourage retailers on Main Streets all across America to close their doors to wasting energy.
Grab your phone and head to your favorite shopping area to spot stores with their doors open or closed. Then message us on Facebook and we'll take it from there!
Show your support (add the campaign's Twibbon to your FB/Twitter profile pic here) and help take the message of saving energy to Main Streets across America.
We encourage retailers to join us in promoting energy awareness, reducing waste and demonstrating these values to customers by adopting the policy of keeping doors closed.
We believe Keep It Cool is good for business, the community
Interested in learning more about the campaign? Email us at email@example.com.
Want to join as a participating retailer? Click the signup below:
Generation 180 is teaming up with local governments and non-profit organizations—to create local co-branded Keep It Cool initiatives. We can work with you to create community-specific campaign webpages, such as Santa Cruz, promotional materials, and emails to local retailers.