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Keep It Cool logo

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Tag a store
Spread the word

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Closed Door
Open Door

Keep It Cool is a simple campaign by Generation 180 with a huge potential impact: it focuses on stopping the energy waste caused by storefront doors staying open while the A/C is running. Although already illegal in places like New York City, this behavior is common around the country, and collectively it adds up to enormous amounts of wasted electricity and associated pollution.

Generation 180 is a non-profit committed to advancing the transition to clean energy and supporting a cultural shift in energy awareness. 

Why the big fuss?

A small action—as simple as closing a door—can not only prevent waste and pollution; it can spread the idea that energy is a resource that we should consume responsibly.

You can be a part of crowd-solving this problem; read on to learn how. 

THE PROBLEM

Each store with an open door wastes 4,200 kWh of electricity over the summer.
Generating 4,200 kWh of electricity releases significant pollution (CO2 + SO 2 + Nox + PM)
The pollution released is equivalent to that of a semi-truck driving from NY to Miami (200 gal of diesel).

HOW OUR CAMPAIGN WORKS

On hot days, take notice of retailers’ front doors and send us (Generation 180) store locations via Facebook Messenger (read how to or watch a video)—either to recognize a store for keeping its door closed, or to flag a store that needs a friendly reminder to conserve energy.
For stores with doors that are kept closed, Generation 180 will send them an affirmation for their energy-conscious behavior and place a pin on our campaign map that promotes their location. We will reach out to remind retailers with their doors open to close their door to conserve energy.

Every retailer that Generation 180 contacts will be invited to join our campaign. As retailers commit to keep their doors closed, we’ll recognize them on our map.

Check the map periodically to watch the progress of the Keep It Cool project as it spreads across your community—and across the country.

VOLUNTEER

The Keep It Cool campaign empowers people to encourage retailers on Main Streets all across America to close their doors to wasting energy.

We are seeking volunteers to help promote the campaign in their communities. It is easy and fun to participate. Please join our brief webinar on June 13 to learn the many ways you can help by tagging local stores with their doors open or closed, distributing flyers, writing letters to your local media or sharing your involvement on social media.

 

 

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Wednesday, June 13 7-8 pm ET

Fill out the form below to sign up for the webinar and learn more.

Can't make the call? We still want your help! Write our campaign manager at susan.klees@generation180.org.

 

GET INVOLVED

  • Individuals
  • Retailers
  • Communities
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The Keep It Cool campaign empowers people to encourage retailers on Main Streets all across America to close their doors to wasting energy.

Grab your phone and head to your favorite shopping area to spot stores with their doors open or closed. Then message us on Facebook and we'll take it from there!

Show your support (add the campaign's Twibbon to your FB/Twitter profile pic here) and help take the message of saving energy to Main Streets across America.

 

SPREAD THE WORD FAQ

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We encourage retailers to join us in promoting energy awareness, reducing waste and demonstrating these values to customers by adopting the policy of keeping doors closed.

We believe Keep It Cool is good for business, the community and the environment. 

Interested in learning more about the campaign? Email us at hello@generation180.org.

Want to join as a participating retailer? Click the signup below:

RETAILER SIGNUP RETAILER TOOLKIT

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Generation 180 is teaming up with local governments and non-profit organizations—to create local co-branded Keep It Cool initiatives. We can work with you to create community-specific campaign webpages, such as Santa Cruz, promotional materials, and emails to local retailers.

BECOME A PARTNER 

CAMPAIGN PARTNERS